Liberty Toys

Liberty Toys

Our Client

Own-label toy retailer Liberty Toys has a good track record of selling on Amazon. This highly analytical business, which has been around for more than ten years, has improved their listings through split testing and analysis to attain conversion rates that beyond the industry average.

 

The Task

It was getting difficult and harder to make little improvements in traffic or conversion after accumulating so much information and expertise over so much time. Owner John Michael was curious to see if Estoreshark’s distinctive creative methods and analyses might uncover undiscovered gold in his already successful listings.

 

The Implementation

The design team at Estoreshark’s came up with fresh headlines and bullet points after doing thorough keyword research and studying client evaluations to understand their demands. On the listing photos, we also employed the storyboarding method. To assist create the illusion of well-known companies, we embellished the existing photographs with captions, borders, and visual elements using the same framework as the written material.

 

The End Results

In the summer of 2021, Estoreshark’s began working on the client’s account. Due to this, we were able to optimise a huge number of items in time for the high December holiday toy trading season. When the sales data from January was analysed, it revealed a figure that was about 50% more than that of the prior month in 2020. At the time, there was almost no promotion, As a consequence, the fresh creative effort was largely responsible for the outstanding outcome.

 

“I was ecstatic and happy with the effort and excellent outcomes generated by Estoreshark’s.” Liberty Toys’ director, John Michael